When you are marketing your image, you are a walking advertisement as every action defines your brand. Your office space also reaffirms your brand so attention must be paid to its layout and the resources placed in it like books, magazines, or newspapers.

Your appearance must match the image you are attempting to create. Also, communications must be positive or solution focused in voicemails, emails, and memos.

If a person is a brand in itself, Love (2004) advises us that every move we make serves to shape that brand: from the books we display in our offices to our appearance and ways of communicating. Every aspect of ourselves is a reflection of our own brand.

Reference:
Love, S. P. (2004, October). Creating raving fans by marketing the brand called you. Presentation conducted at the monthly meeting of The Fort Lauderdale Chapter of the American Society for Training and Development, Fort Lauderdale, FL.

Analysis:

• Note that the student provides an in-text citation (APA style) to give credit to the source of ideas and words presented: Love, 2004. In this case, the source is some material presented at a conference.
• A reference is also provided (APA style).